Reviewing media consumption trends nowadays
Reviewing media consumption trends nowadays
Blog Article
Having a look at some of the recent modifications and innovations in TV and digital media.
In recent years, with the rise of digital media, the way in which individuals take in content has shifted considerably. For many years, conventional tv was the main source of home entertainment for the majority of people. Nevertheless, from the advancement of streaming platforms, many viewers are averting from scheduled tv, especially among younger people. Instead, worldwide media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for permitting individuals to enjoy the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the industry.
In the existing digital age, smart phones have become one of the most commonplace tools that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are offering unlimited feeds of short, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms enable users to see a variety of customised material and react quickly, making these videos much more engaging and addictive than traditional content. Short form videos are also being used more frequently for news and educational functions, not just for entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and counting on to receive knowledge, in a much faster, much shorter and more visible format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also changing. People are progressively turning towards internet news sources, rather than viewing TV, to discover current worldly affairs. Nevertheless, simultaneously, due to a constant flow of information, individuals are becoming overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and easier to navigate. These days it is common to find news channels that have sizeable followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been necessary for supplying people with trusted and authenticated news sources, in a format they can read more easily relate to.
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